# blueprint

11•11   san francisco

**Archived.** This conference has already happened. The page is kept online for
reference. Some sections of the original page were never finished and still
contain placeholder text.

> Complacency is the biggest challenge.
> — Tony Fadell, co-founder, Nest

## So, what's this all about?

Historically, America and Silicon Valley in particular have been the world's
innovation epicenter. We made man fly, we went to the moon, we made electricity a
reality. We made cars affordable, discovered the semiconductor, put a computer in
every American house and a cellphone in every pocket.

So, what's the problem? Now that we've explored the whole world, that our cars
can't go any faster and that we live a pretty comfortable life, we have become
complacent. Our innovators no longer innovate. Today's most exciting startups
make Farmville and Angry Birds.

So, what do we do about it? We need to start striving for the moon again, to set
ourselves lofty goals and push humanity forward.

blueprint is a one-day conference that will motivate and inspire innovation.

> Innovation in this country is somewhere between dire straits and dead.
> — Max Levchin, co-founder, PayPal

> Innovation ultimately ends up being about solving very hard problems. If you're
> trying to build one more wrinkle on the Angry Birds idea, you're not solving a
> very hard problem.
> — Max Levchin, co-founder, PayPal